Overview

CIBA VISION is a world renowned contact lense manufacturers and the leading international provider of cosmetic contact lenses in over 70 countries around the world.

Background

With a focus on innovation, quality and strong partnerships with eye care professionals, CIBA VISION is a global leader in the research, development and manufacturing of contact lenses and lens care products. CIBA VISION shares the eye care professional’s passion for healthy vision and dedication to improving the quality of patients’ lives around the world. Headquartered in Atlanta, Georgia, they provide solutions that fit the lifestyles, preferences and needs of people around the world.

Challenge

It has been a practice for years that their promotions are to give discounts or add their own products as a free gift .They wanted to run a unique promotion and to break away from these conventional promotion methods as it was getting less attractive. They also faced a challenge of getting their customers to spend more with them during each transaction and to get them buy repeatedly from them.

Business Boosters’ Solutions

Business Boosters’s solution to address their challenge was by adding much bigger value to their customer when they purchase with CIBA VISION. Instead of slashing prices for discounts, which will affect their profit margins, the price will remain but an additional gift of holiday stay will be provided. The holiday stay offered was a 2 days 1 night stay in local destinations worth RM250. On top of it, a discount voucher was also included in the package to encourage customers to spend more, buy repeatedly and make CIBA VISION their favourite brand.

Results

The promotion creates a very big impact to the sales and increased their profits in just 3 months of running it. CIBAVISION’s customer were equally excited with this kind of new promotion and recommended their friends and family member to buy CIBA VISION’s products.