For this year’s PIKOM fair, we worked together with Business Boosters in our exhibitions during both the fairs in KL (15th-17th Apr) and Penang (6th-8th May). We used their Spa & Holiday reward vouchers as our promotion for purchasing the HTC mobile phones.

The campaign strategy was that when a customer purchases selected HTC mobile phones, they will receive a spa or holiday voucher as a reward. Our customers were very excited about this reward and most found it hard to believe that they can actually be given such a good offer. Many of them came to the Fair simply because they saw the advertisement in the newspapers about the ‘Free’ gift we were offering.

The entire theme for the promotional campaign was really attractive – it was very effective in creating a buzz and capturing the crowd’s attention, and pulling them to come and find out what the hype was all about. It also helped significantly in increasing HTC’s brand awareness.

Most importantly, the incentive voucher created a faster and better closing rate. In the KL Fair, our sales increased by 30% over the 3 day period where the total sales almost topped 500 units.

In Penang, we saw an even bigger effect with this promotion in which the sales increased by 80% during the 3 day fair and the total number sold were 160 units.

In fact we hit a new High Record in our sales this time around although the competition this year was tougher.

Following the PIKOM fair, we are currently using the holiday reward vouchers as an incentive and encouragement for our dealers to take up more of the product. This also proved very effective as our dealers are actually purchasing more now because of the higher value incentive given out together with the HTC mobile phone.

We are very happy with the results of this promotion during the PIKOM fair and the current incentive campaign for our dealers. We find Business Booster’s overall service -from the initial sales process, staff training, product pricing & quality to the usage experience and after sales service – more than satisfactory. They actually exceeded our expectations. Business Boosters always delivers as promised.

We will happily recommend their products and service to others.