The Digital Mall is a 4-storey medium-sized commercial centre in Petaling Jaya and it’s a one-stop retail address for IT, electronics and electrical products.

Overview
Business Boosters worked with Digital Mall to increase their sales and rewards their customers who spends in their outlet.

Background
The Digital Mall is a one-stop retail address for IT, electronics and electrical products. The mall offers a full and diverse range of information-technology and electronic product ranging from mobile phones to PDAs, notebooks, desktops PC, gadgets, software products, game consoles and cameras to a broad range of other product lines. It also houses a Digi services centre and a broadband subscription counter. The hypermarket has been listed as the largest computer retail centre in Malaysia with a single tenant occupying the entire floor space.

Challenge
Having been the pioneer as a one stop centre for IT products is a new concept in the industry has proven to be challenging. Digital mall wants to improve their visibility and introduce themselves as the one stop solutions providers for IT related products. In conjunctions with the grand opening of their mall, they wanted to create an excitement by rewarding their customers. They also wanted to increase the number of fan in their FaceBook Fan page to capture the online audience as well.

Business Boosters’ Solutions
Business Boosters’s solutions to address Digital Mall’s challenge was by offering high value incentives to their customers who spend more than RM1000 in total from the mall. The strategy is to reward the customers with a RM1390 worth of spa packages. To address the challenge on increasing fans on their FaceBook page, Business Boosters offered them a Hot Air Balloon Ride as a reward for the contest they ran on FaceBook.

Results
The high valued rewards were a great crowd puller in the grand opening. It created a lot of hype and excitements. They also used the Spa vouchers worth RM1390, as a free gift for every camera sold during the fair. With this, we managed to create a lot of publicity and exhilaration which in turn created amazing results. Many people were drawn to the booths out of curiosity. Those who then bought the cameras were thrilled to receive such an outrageous high value gift. It definitely brought a lot of smiles all around.

“One of our tenants, Mr David Yong of DY Divine Sdn Bhd remarked “In the last 5 years of participating in the Camera Fair in Digital Mall, this Fair has created the best sales so far for us. In fact we have broken our records.”
Stephanie Chin, Complex Manager.