Goodyear is one of the leading tire brands in Malaysia. Goodyear tires have been chosen as a standard tires for passenger and recreational vehicles for local brands – Proton, Perodua and Naza as well as the world’s leading manufacturers such as Honda, Hyundai, Volkswagen, and many more. Goodyear also was recognized as the Malaysia Most Trusted brand for the tire category by Reader’s Digest.

The Brief

Goodyear ran  a big campaign in 2015 and wanted to reward their customers with an attractive high-value reward.

Our Solution

Goodyear chose to reward their customers with our 2 Days 1 Night 4-star hotel accommodation in Malaysia valued at up to RM400 for every purchase of 2 tires. For this campaign, we offered Goodyear 30,000 vouchers at a cost of only RM30/voucher.

The Result

The campaign was a HUGE SUCCESS compared to all the other premiums they have given before.