Overview
Luzini is a distinguished brand name in designing and manufacturing of modern and contemporary furniture in Malaysia. With over (two) decades of experience in manufacturing, retail and contract projects, Luzini has gained the reputation as one of the leading supplier for medium to high end furniture in Malaysia.
The Brief
Luzini wanted to run a unique promotion to stand out from their competitors. They wanted to offer more exciting products as free gifts when customer spends with them.
Our Solution
Business Boosters addressed the challenge by offering them a RM1390 worth of spa packages. This spa packages include 4 different offers and proven to be a crowd puller.
Business Boosters’ Solutions
Business Boosters’s solution to address their challenge was by giving instant rewards to their customers in their exhibitions and IT Fairs. The strategy was that when a customer purchases selected HTC mobile phones, they will receive a RM1390 worth of spa or a 3 days 2 nights Malaysia worth RM500 or 3 days 2 nights Bali or Phuket hotel stay worth RM600.
Results
The results were overwhelming as Luzini managed to double their sales with this promotion and get their customers to buy more in order to get the free spa package.