Overview
Macy Home Furnishings Sdn Bhd was founded in 2001 and the company’s line of business includes the wholesale distribution of home furnishings and housewares. Macy has made a mark as a brand that is synonymous with style, high quality and affordable prices. As a one-stop total home furnishing centre, Macy provides a comprehensive range of furniture, accessories, fabrics and innovative services including interior consultancy, practical guidance and professional tailoring.

The Brief
Macy was looking for an exciting campaign for Valentine’s Day that can help them boost their sales.

Our Solution
Business Boosters worked with them by offering their customers 2 days 1 night Local Holiday stays worth up to RM450 for a minimum purchase of RM2999 and 3 days 2 nights Local Holiday stays worth up to RM900 for a minimum purchase of RM3999.

Results
The 1st week’s results were very slow. However, towards the end of the 2nd week, the sales started picking up and Macy ended up re-ordering the ‘holiday reward vouchers’ 3 more times, as the initial estimated quantity was not sufficient. The holiday voucher was a great tool to help Macy in closing sales and they also managed to collect full payments faster than normal.